Zena Applebaum

Director, Customer Insights & Proposition Strategy, Thomson Reuters

Zena Applebaum is a strategy and intelligence professional, legal industry advisor and personal brand advocate, who is trying to change the legal industry one design thinking workshop at a time. Having pioneered the discipline of law firm Competitive Intelligence nearly 20 years ago and authoring “Business Intelligence for Law Firms” published in November 2012, Zena shares hers passion for the legal and intelligence industries as a speaker, writer and a contributor to blogs including 3 Geeks and a Law Blog. In 2015 Zena was inducted into the Council of CI Fellows, she has been a sessional instructor and a guest lecturer at law schools across North America. Zena is the Director, Market Insights & Proposition Strategy at Thomson Reuters in Canada, supporting all market segments.